Case Studies
It’s time to ditch the ineffective marketing strategies…
Boosting Direct Bookings with Email Marketing
The Problem:
Koloa Kai Vacation Rentals faced a challenge with over-reliance on Online Travel Agencies (OTAs) like Airbnb and Vrbo, which led to high commission fees and limited control over guest relationships. They needed a strategy to increase direct bookings and reduce dependency on third-party platforms.
The Solution:
By partnering with Switchback email marketing and utilizing StayFi's tools, Koloa Kai enhanced their email marketing efforts. They implemented branded splash pages for WiFi access, capturing guest information seamlessly. This approach allowed them to build a robust email list and engage guests directly with personalized campaigns.
The Results:
Within the first nine months, Koloa Kai's email list grew by 60%, and direct bookings increased by 5-8%. This shift not only reduced OTA commissions but also fostered stronger guest relationships.
Enhancing Brand Identity Through Website Optimization
The Problem:
Vine Street Vacation Rentals struggled with low visibility and a lack of brand identity, relying heavily on Airbnb and Vrbo listings without a standalone online presence. This limited their ability to attract direct bookings and establish a unique brand.
The Solution:
PG Insights developed a single-page website for Vine Street Vacations, separate from their OTA listings. They optimized SEO across all platforms and redesigned the company's logo and branding to better reflect its personality and values.
The Results:
Post-implementation, Vine Street Vacations achieved a near-perfect 4.92-star rating on Airbnb and Vrbo. They increased their starting nightly rate by $30 without a decrease in occupancy and expanded their presence on platforms like Expedia, receiving nearly 30 positive reviews.
Achieving 100% Direct Bookings During Peak Season
The Problem:
CottageStays.ca aimed to reduce dependence on OTAs and increase direct bookings but lacked an effective strategy to capture guest information and engage them directly.
The Solution:
By integrating StayFi's WiFi solutions, CottageStays.ca implemented branded splash pages that collected guest emails upon WiFi login. They then used StayFi's email marketing tools to send targeted campaigns, enhancing guest communication and promoting direct bookings.
The Results:
During the high season, CottageStays.ca achieved 100% direct bookings, eliminating OTA commissions and fostering stronger guest relationships.
Expanding Property Portfolio Through Targeted Advertising
The Problem:
RealJoy Vacations sought to grow their property portfolio but faced challenges in generating qualified leads and increasing brand awareness in a competitive market.
The Solution:
PostcardMania implemented a targeted direct mail campaign combined with digital advertising strategies, focusing on Google and Facebook platforms to reach potential property owners and guests.
The Results:
RealJoy Vacations acquired 83 new properties, surpassing their goal of 62. They received 171 qualified leads, 2,133 clicks, and over 2 million impressions on Google, along with significant engagement on Facebook.
Transforming a Startup into a Market Leader
The Problem:
A new vacation rental management company started with a single property and lacked brand recognition, an optimized website, and a scalable marketing strategy to compete in a saturated market.
The Solution:
Casavate developed a multi-phase growth strategy, including strategic branding, a high-converting website, and data-driven marketing campaigns. They focused on building credibility and attracting direct bookings through SEO and content marketing.
The Results:
Over four years, the company grew from a startup to a recognized market leader, consistently increasing direct bookings, revenue, and market share.
Reach Out Today for Your Customized Growth Strategy!
Ready to take your short-term rental business to the next level and keep 100% of your earnings? Get in touch today and we will create a personalized strategy that’s designed to fill your calendar with direct bookings and maximize your earnings.
Helping experienced short-term rental hosts get more direct bookings — so they’re not solely relying on platforms like Airbnb or VRBO to fill their calendars.
Social Links
Home