Case Studies
It’s time to ditch the ineffective marketing strategies…
Boosting Direct Bookings with Email Marketing
The Problem:
Koloa Kai Vacation Rentals faced a challenge with over-reliance on Online Travel Agencies (OTAs) like Airbnb and Vrbo, which led to high commission fees and limited control over guest relationships. They needed a strategy to increase direct bookings and reduce dependency on third-party platforms.
The Solution:
By partnering with Switchback email marketing and utilizing StayFi's tools, Koloa Kai enhanced their email marketing efforts. They implemented branded splash pages for WiFi access, capturing guest information seamlessly. This approach allowed them to build a robust email list and engage guests directly with personalized campaigns.
The Results:
Within the first nine months, Koloa Kai's email list grew by 60%, and direct bookings increased by 5-8%. This shift not only reduced OTA commissions but also fostered stronger guest relationships.
Reach Out Today for Your Customized Growth Strategy!
Ready to take your short-term rental business to the next level and keep 100% of your earnings? Get in touch today and we will create a personalized strategy that’s designed to fill your calendar with direct bookings and maximize your earnings.
Helping experienced short-term rental hosts get more direct bookings — so they’re not solely relying on platforms like Airbnb or VRBO to fill their calendars.
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